Two or three sentences in your own voice about the service. Say what the job actually involves, what materials or equipment you use, and roughly how long it takes. Plain language beats industry jargon — customers are comparing you to two other quotes and they want to understand what they're buying.
A second paragraph is the place to handle the objection you hear most often on the phone. Price range, timeline, mess, disruption — whatever it is, answering it here saves you a call and builds trust before anyone dials.
What you look at, what you measure, and how fast the written quote comes back.
How you protect the property and what the customer needs to move or do beforehand.
The work itself, the clean-up, and the walk-through where you both sign off.
Give a real range and the two or three things that move the number. Vague answers here send people to the next quote; honest ranges build trust and pre-qualify the lead.
Typical timeline for a typical property, plus what makes it longer. Set the expectation before the crew arrives.
Say exactly what's covered and for how long, and whether it's transferable. This is one of the most-read lines on any service page.
License number, insurance carrier, and any certifications. Put the numbers on the page — it answers the question a nervous homeowner won't ask out loud.
If you do, name the terms. If you don't, say what payment methods you take. Either way, don't leave people guessing.
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