Menu Item One
$00Name the cut and the weight, then the sauce and the side. Guests decide on the plate they can picture.
Menu Item Two
$00The dish that has been on the menu since day one and is never coming off. Say that here in five words.
Menu Item Three
$00Fish, pasta or whatever your kitchen turns over fastest. One line, plain words, real ingredients.
Menu Item Four
$00The vegetarian main. Put it in the middle of the list, not at the end — it sells better there.
Menu Item Five
$00Your highest-margin plate. Describe it a shade more warmly than the rest and it will move.
Menu Item Six
$00The big one, meant for two. Note that it takes 00 minutes so nobody is surprised.