Two or three warm, specific sentences. Name the situation the client is in right now, so they read this and think "that's me". This is the single most important paragraph on the page.
A second paragraph handles the hesitation — cost, time, discomfort, embarrassment, whatever keeps people from booking. Say it out loud and answer it kindly.
Give a number or a range. Practices that publish pricing get fewer tire-kickers and more booked appointments, and it's the question every visitor is scanning for.
00 minutes, includes intake and plan.
00 minutes, per session.
00 sessions, booked together.
What you ask, what you look for, and how long you spend before recommending anything.
How the plan gets written, who it's shared with, and how flexible it is.
When you check in, what you measure, and how the client knows it's working.
Give a typical range and what changes it. Honest ranges build more trust than "it depends".
What you accept, what you can provide for reimbursement, and how payment works.
Practical detail that removes the last bit of first-visit anxiety.
Forms, fasting, records, or nothing at all — just say so.
Consultations are short, free, and no-obligation.